RAHUL BUDHRANI | BRAND STRATEGIST
I SEE YOU THERE!
ABOUT
an Analytic brain with a creative mind.
Like a conductor who sees symphonies in spreadsheets, I weave data and insights into campaigns that don’t just reach audiences, but leaves them with a thought.
I am a creative and analytical thinker who believes that culture and identity form the foundation of any brand."I believe marketing is about storytelling with an eye for pattern recognition."
Groww | Case study
72% increase in follower growth
I transformed the brand’s identity by adopting a friendly, approachable advisor tone and introducing a minimalist, audience-friendly design language. Combined with timely trend adoption, these changes doubled organic engagement and grew the follower base by 44.72% within the first four months.
Visuals are King
In a space filled with financial data we planned to break the monotony through design.
We set a new bar* graph by simplifying data and improving visuals.
MARKET LEADER TO
FRIENDLY ADVISOR
We didn't want to sound like another uncle giving financial advice, we wanted to be a friend by your side.
Riot Games | Case Study
A tight-knit community
By fostering an inclusive community where users could share feedback on games and updates, I implemented a strategy that strengthened brand connection and engagement. This approach resulted in a tightly-knit audience, driving a 66% increase in followers and achieving an average engagement rate of 17.5%.
CREATING A
COMMUNITY
The goal was not only to entertain but to offer a space where gamers could engage with each other, share their experiences.
INSIGHT and HUMOR
We created content that resonated with the gaming audience. This helped capture the attention of gamers.
IN-GAME UPDATES
We created content on in-game updates, showcasing these through formats that resonated with our followers.
Only Earth
The impact of giving back
I led the Plan(e)t Power Campaign, establishing a strong online and offline presence that communicated the brand’s purpose of giving back. The brand committed 1% of total revenue to global betterment initiatives, reinforcing the brand’s dedication to social responsibility.
This alignment of purpose and commercial goals strengthened consumer trust and loyalty. Over 18 months, these efforts contributed to a remarkable 650% revenue growth.
gIVING BACK
The brand has established multiple offline initiatives to give back—including organizing beach clean-ups and launching coral reef rejuvenation projects, each as distinct efforts to support the environment and community.
We care
By targeting individuals who believe in creating change one step at a time, the brand fostered a tight-knit community—an approach that played a significant role in elevating its revenues to the impressive levels seen today.
cROMA
a simple game of Tic-Tac-Toe!
During the COVID-19 pandemic, as people sought ways to stay connected and engage with their communities, I initiated and executed a collaborative X-0 tournament featuring multiple prominent brands. Within a day, leading companies such as JSW Paints, Mother Dairy Ice Creams, Bauli, TATA EV, TATA Green, and others participated, fostering an engaging and enjoyable experience for all involved.
UNITED DIPLOMATS' ASSOCIATION
Not the Face—
It’s the Idea That Matters
I developed a visual identity for the United Diplomats’ Association that placed ideology and vision at the forefront, rather than individual leaders. By intentionally excluding faces from all design materials, the focus shifted to the values and beliefs each member represents. This approach strengthened brand recognition and encouraged the community to connect with individuals for their principles and actions, rather than their appearance.